Tom Slocum is the founder of The SD Lab, an outbound sales consultancy that helps startups grow their pipeline by up to 20-30%. With 17+ years of sales experience and a track record of building SDR teams that have generated over $50M in revenue, Tom is a recognized LinkedIn Top Voice and a trusted advisor to B2B sales leaders. As a solo founder running a high touch consulting business Tom needed to reclaim his time without compromising quality
The Challenge: Too Many Hats, Not Enough Time
When a key team member left Tom was suddenly faced with a heavy load of administrative work, outbound execution and content management. He had resisted hiring a VA in the past thinking it would be faster to just do things himself but with demand increasing and burnout creeping in Tom decided to give Magic a try.
Why Tom Chose Magic
Tom needed a solution that could
- Handle admin tasks without constant micromanagement
- Support his content and social media output
- Assist with cold calling and sales outreach
- Scale with client demand
He started with a part-time assistant working 20 hours a week to see if it could truly move the needle. Within just a few weeks the impact was clear! Tom reached back out to expand support to a full 40-hour week. What began as a small experiment quickly became an essential part of his operating rhythm
Tasks Offloaded to Magic
Magic stepped in and took ownership of:
- Morning Meeting Prep + Inbox Management: Structured Tom’s day for max productivity
- CRM Enrichment: Cleaned and updated lead data for sharper prospecting
- LinkedIn + Newsletter Support: Managed content creation, scheduling and engagement
- Outreach & Cold Calling: Supported client campaigns with appointment setting and outbound follow-ups
- Reporting & Admin: Helped manage internal reports and operational workflows
The Results: 10-20 Hours Saved Weekly, Real-Life Balance Restored
- Time Back: Tom saved 10-20 hours a week especially on weekends
- Life Reclaimed: After years of working 7 days a week Tom now has weekends back to spend with his family
- Strategic Leverage: With VA support in place Tom can focus more on high-impact work while confidently delegating the rest
What Makes Magic Work for Founders and Sales Leaders
- âś… Seamless Integration: VAs learn your systems and workflows fast
- âś… Sales Focused Talent: Magic can support cold calling, CRM work and sales ops
- âś… Scalable Support: Pay-as-you-grow flexibility to match business needs
Final Takeaway: Don’t Wait to Hire Help
If you’re a founder or sales leader juggling client work, growth and admin tasks it’s time to delegate. Magic gives you capable, reliable help so you can stay focused on driving results.
“Thinking about hiring a VA? Don’t waste time debating it. Hire one. Test it. Let them prove it.” — Tom Slocum, Founder of The SD Lab
